![]() These companies are often very vague and not entirely transparent about their suppliers and how products are made. Most fast fashion brands release new collections of clothing every week and use marketing techniques to encourage consumers to buy into new trends. We should avoid fast fashion brands and start supporting sustainable clothing brands instead. The best thing we can do, as consumers, is to stop supporting this industry. It is raising social issues that we can no longer ignore, such as human rights violations. As a result, consumers can update their wardrobes very quickly and affordably.īut this over-consumption of cheaply-made clothes is leading to the huge growth of textile waste, pollution, and the depletion of natural resources. ![]() Brands are now making clothes at a fraction of the price they used to. What is Fast Fashion?įast fashion refers to brands that produce high volumes of clothing throughout the year. It’s about the amount we buy as consumers, and in the States, many of us have more than we need. ![]() However, these fast fashion brands only exist because of overconsumption. We do not want low-income shoppers struggling to purchase from a sustainable brand if fast fashion is the only thing they can afford. We want to preface this article by saying this post is meant for consumers who purchase more clothing than they need. We can mainly explain this by the explosive growth fast fashion has known in the past two decades. Did you know humans are now consuming 400% more clothing compared to 20 years ago? & that the average American generates 82 pounds of textile waste every single year? We are buying more clothes than ever, but we’re wearing them a lot less.
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